Predictions Overview
Update : Women™ has been 96% accurately predictive of 55 key trends in the women’s market for almost 30 years, providing valuable strategic information for:
• Product development
• Recruiting/retention
• Marketing strategies
• Human analytics
• Socioeconomics
• Education
For the first time in history, two generations of women are now in the work force. And nothing will ever be the same. What’s going to change? What’s going to stay the same? What will this double-dip impact mean to the economy, families, lifestyles, technology, social programs, and women themselves?
One thing’s happening for sure: a permanent sea change in the dynamics of women both in and outside of the home is inevitable. The ripple effect will have tsunami proportions.