Update : Women ™, a nationally-projectable survey of American women age 20 – 50, launched with close to 2,000 women in 1979. This was the first nationally-projectable study to document and psychographically segment the differences and similarities between women who work outside the home and those who do not. 

The survey has been conducted 8 times among 11,321 women recruited from nationally-representative consumer panels to conform to U.S. census demographics in order to track changes and sustaining elements in the women’s market. The last fielding included comparisons with women in UK and Japan.

Legacy areas covered by the survey include:

•       Home

•       Work

•       Family

•       Relationships& marriage

•       Work/life balance

•       Stress

•       Financial factors

•    Social responsibility

•    Appearance orientation

•       Self-image

•       Motivation

•       Leadership

•       Violence & Aggression

•       Lifestyle

•       Parenting

•    Entrepreneurship