The only quantitative study to accurately predict the path of American women for 1/3 of a century.
Big Mama™
UPDATE : WOMEN™
The only quantitative study to accurately predict the path of American women for 1/3 of a century.
For the first time in history, two generations of women are now in the work force. And nothing will ever be the same. What’s going to change? What’s going to stay the same? What will this double-dip impact mean to the economy, families, lifestyles, technology, social programs, and women themselves?
One thing’s happening for sure: a permanent sea change in the dynamics of women both in and outside of the home is inevitable. The ripple effect will have tsunami proportions.